AI-powered campaign and e-commerce visuals for On SS26
This case explores how AI can function as a structured production tool within a performance-driven brand environment. The objective was to build a controlled visual system that extends campaign and e-commerce output without compromising brand identity or creative direction.
The project translated On’s performance DNA, technical credibility, and outdoor heritage into a scalable AI-driven framework. Every visual decision followed clearly defined brand rules and disciplined art direction to ensure consistency and long-term creative control.
By combining product-trained AI models with precise creative oversight, we developed a workflow capable of generating consistent imagery across multiple environments. Lighting behavior, material rendering, product proportions, and narrative context remain stable across all outputs.
The result demonstrates how AI can evolve from experimentation into a dependable production system. When guided by clear standards, strategic intent, and strong creative leadership, it becomes a reliable foundation for scalable content creation.
Consistent AI visual output at scale
The outcome is a scalable production framework that delivers consistent campaign and product imagery across diverse environments and use cases. The system safeguards brand integrity while enabling flexible visual storytelling at speed.
Compared to traditional production, the workflow reduces time, cost, and reliance on physical shoots without compromising quality. It creates a long-term foundation for continuous content generation, seasonal evolution, and faster campaign iteration with full creative control.